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India: departure in Far East
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01-2007/1877
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Fuente: Stadtspiegel, Germany
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India: departure in Far East - by Mike Offermanns
Mönchengladbach - Bangalore - Metallplastic? 30 Indians of Messrs. AVTEC do not know the meaning and moreover havé never then a German before. Yet, Carsten Kunde, employee of the Giesenkirchen based company Diamant, speaks about German products "made in Mönchengladbach" away from Bangalore in the province Husur. This visit was prepared by the Indian partner Diamant Triumph.
Germany is far, far away, yet the German products could help the Indian producer of gears. Kunde explains in English the benefits of the products starting with the city of Mönchengladbach. Then they visit the factory and - typical for the Indian friendlyness - have an exclusive lunch with very spicy meals. "That was a full success", says Kunde. "India has changed in the past years dramatically. The marekt has a huge potential ", says Diamant-CEO Achim Schulz being active in the subcontinent for over 10 years for his company. Now they are building new representative buildings, the Shopping Mall in the heart of Bangalore is of European standard and modern young Indians are meeting in the Chinese restaurant to discuss about Windows Vista having main courses for about 2 Euro. The German Metro has built a huge market doing business well. India is developing to a consuming society.
Schulz has references and good contacts to his Indian business partners. That opened doors. Dr. Sengeneni Mohan is a partner of influence and mediates between politics and science.
Bodo Streich profited from this, too. Living in Mönchengladbach, the deputy CEO of HuDe-Datenmesstechnik GmbH in Erkelenz had the luck to speak with the presidfent of the Indian Automotive Federationregarding "Reasearch and Development" by Mohan's initiative Two days before, the Indian State President Abdul Kalam stated: "In ten years we want to be Number One in the automotive production!"
Already now there are daily 1.000 permits for new cars in Bangalore. "We have made first contacts and we are considfering how to cooperate", says Streich satisfied.
Also Andreas Straube of the Giesenkirchen based company Reorg is very satisfied. Reorg, a producer of software, organisation and measuring technology had visited India already in December and found business partners because without a Joint Venture partner lthere is hardly a business.
Professor Jürgen Büddefeld of University of Applied Science Niederrhein was asked by Indian representatives of universities. "Indian Master students have a strong interest in foreign studies", so Büddefeld. The director of the Nano Institute presents the latest projects."It needs time before the first projects are realized but we hope for new contacts through Professor Mohan", says Büddefeld further.
One gateway is the Indo German Institute of Technologies (IGIT) in Bangalore which Schulz co-founded three years ago. The target: to bundle achievements of research and industries and instruct Indian students. This is a Win-Win-Situation according to Schulz and Vice Chancellor Dr. K. Balaveera Reddy. The Germans are making new fields while the Indians can widen their knowledge. Official partner of IGIT is not Mönchengladbach but Neuss. Schulz had asked the local Economical Developmnt Department but they want to concentrate theiur ressources to Turkey and China. Now, the Neuss-Governor Dieter Patt, Schulz and Reddy inaugurated the new rooms for IGIT in Bangalore ein. "An ideal gatewayfor German and Indian enterprises wanting to deal with India", so Patt.
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